OnePlus co-founder unveils new job, and it truly is Nothing

OnePlus co-founder Carl Pei remaining the smartphone maker final year, later on confirming that he was functioning on a new undertaking. Now, Pei has confirmed that the new firm is identified as Absolutely nothing.

“Nothing’s mission is to get rid of obstacles between people today and technological innovation to make a seamless digital future,” read an excerpt of a organization push launch. So what will the business essentially be providing, then?

Effectively, the firm pointed out in the launch that its initial “smart devices” would launch in the to start with half of the yr.

It did not expose something additional unique however, but Pei formerly advised Wired that the firm is audio-associated, and that multiple solutions are coming in 2021. The govt added at the time that the new business was about extra than just headphones.

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Pei explained to The Verge that Nothing at all would give merchandise across a number of classes, and is aiming to construct an ecosystem of solutions.

“The final eyesight of getting every little thing connected in a seamless way, that can only take place when you have several types of goods that are related,” the OnePlus co-founder was quoted as stating. He also added that the business designs to make most of its money from hardware instead than software package subscriptions, with previously speculation pointing to a new music services.

In what seems like a shot at former corporation OnePlus, Pei also recommended that Almost nothing won’t “relabel somebody else’s goods.”

It is also value noting that Nothing’s European head is David Sanmartin, who was most not too long ago OnePlus’s European e-commerce director, in accordance to his LinkedIn profile.

What do you think of the new company’s identify although? Permit us know by using the poll above!