OMA announces $3m pro bono marketing campaign for Division of Wellness

Members of the Outdoor Media Affiliation (OMA) are donating out of residence promotion spots across Australia for a healthier food stuff marketing campaign operate by the Australian Federal government Division of Overall health.

It follows the launch of the Countrywide Overall health and Wellbeing Coverage by OMA in 2020, with the marketplace pledging up to $3 million each individual yr to a well being promotion campaign.

Picture supplied by OMA

The inaugural campaign launched in partnership with the Division of Overall health, and encourages people to “add an extra handful of veggies” to their foods or treats.

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The out of household advertising also promotes unique types and amounts of foodstuff that are expected to dwell a healthful way of living dependent on the suggestions in the Australian Dietary Recommendations.

OMA performing CEO Kylie Inexperienced said the marketing campaign is developed to be bold, vibrant and uncomplicated in its messaging, and is getting strategically positioned around local community hubs and colleges.

“The outside marketing business is proud of our management on this problem and we are satisfied to be doing work with the Australian Governing administration Office of Overall health on this initiative,” she said.

“It reminds us that a little something as straightforward as incorporating an more handful of veggies to our meals or treats can result in terrific wellness added benefits.

“We intention to position this marketing campaign strategically in and all-around neighborhood hubs and colleges, and on different electronic signs nationwide. I

“It also coincides with small children going back again to university, as perfectly as lots of of our new year’s resolutions, to start out the 12 months off with a health and fitness kick. This message is meant to faucet into and boost that sentiment.

Environmentally friendly included: “Research from our modern marketing campaign with DrinkWise, reminding dad and mom that ‘Children can inherit far more than your looks’, tells us that 25% of people today who saw the marketing campaign mentioned they were being most likely to consume extra moderately.

“This final result, coupled with other campaign results, proves that a simple daring information on our indications cuts by means of and encourages persons to alter their habits.”

OMA members participating in the campaign are Significant Outside, Bishopp Out of doors Promoting, goa, JC Decaux, Ooh Media, Outside Techniques, Paradise Outside Advertising, QMS Media, and Believe Out of doors.

Minister for Wellness, the Hon Greg Hunt MP, explained the campaign is about encouraging Aussies to adjust their diets, with the donated marketing place set to achieve up to 12 million persons.

“I am delighted the Out of doors Media Association is partnering with the Department of Well being on this critical initiative to inspire more Australians to are living a much healthier lifestyle by having a lot more vegetables,” the Minister reported.

“Only one in 20 adult Australians and a single in 17 young children try to eat the advisable total of fruit and veggies – and so we have to have to motivate Australians to contemplate shifting their eating plans to consume far more fruit and veggies.

“Eating veggies supplies important vitamins, minerals and dietary fibre, and helps to lessen the chance of coronary coronary heart disease, stroke and weight achieve. Vegetables also make fantastic snacks for grownups and children.

“It is envisioned this initiative involving donated advertising and marketing place will attain up to 12 million Australians. I congratulate members of the Outdoor Media Association for utilising their indicators to make a good big difference to the wellbeing of Australians – which includes children returning to faculty – across the country.”

The ‘Add an added handful of veggies’ marketing campaign will be in-industry for 4 weeks, from Sunday 24 January to Saturday 20 February 2021.

Environmentally friendly included: “In 2019, OMA customers donated $87 million in advertising and marketing area to a lot more than 230 not for gain organisations and group groups.”