MANA Products and solutions, Meiyume, and RPG kind The Vertical Elegance Alliance to deliver seamless, stop-to-conclude magnificence options close to the environment

NEW YORK and HONG KONG, Jan. 14, 2021 /PRNewswire/ — MANA Items, a primary partner for impressive ideation, advancement, and manufacturing of status branded splendor goods, Meiyume, a one-cease shop husband or wife supplying product or service and retail remedies for the attractiveness sector, and RPG, an award-profitable international layout and production agency regarded for creating all elements of the retail and branded working experience, announce the institution of The Vertical Natural beauty Alliance, a groundbreaking marketplace alliance which creates a source chain nucleus for the advancement, producing and merchandising of natural beauty solutions on a worldwide scale.

The Vertical Splendor Alliance enables attractiveness manufacturers to leverage the collective experience, know-how, and assets of MANA Solutions, Meiyume, and RPG – sector leaders in beauty merchandise ideation, innovation, formulation, producing, packaging and in-keep knowledge. This new affiliation provides their clients unparalleled innovation, responsible velocity to market, and a world footprint for creativeness, formulation, and producing of their brand necessities.

The combined R&D innovation labs and production toughness of all get-togethers allows The Vertical Splendor Alliance to deliver customers with high quality mixing, filling and provide answers in Europe, Asia, and The usa to ensure provide chain resilience as very well as obtain to an intensive library of modern formulas and finishes, including clean up and vegan formulation.

Moreover, The Vertical Elegance Alliance will collectively identify and harness the white room in retail categories, marketplaces, and environments to elevate the power of models and compel people to shop and purchase. From forecasting traits to giving in-store remedies, like displays, fixtures, retail environments, and details analytics, this alliance will re-imagine turnkey product or service development and consumer experience wherever digital fulfills brick & mortar.

With The Vertical Elegance Alliance, shoppers will have obtain to:

  • Skills in Formulation & Manufacturing of All 4 Groups of Magnificence – Color Cosmetics, Skincare, Haircare & Fragrance
  • A Worldwide Footprint with 6 Producing Facilities Situated on 3 Continents
  • 9 Research & Growth Laboratories
  • 2 Method Libraries with Around 10,000 Formulas
  • Award-Successful Retail and Brand Experiential Structure & Producing Expert services for Effective World-wide Retail Activation Across All Channels.

“The world is switching speedily, and our marketplace requirements to retain rate. The development of The Vertical Magnificence Alliance will simplify every thing and give new, emerging, and present attractiveness models obtain to the international means of 3 marketplace powerhouses – for formulation, layout, packaging, production, production and show, and build a seamless pathway from ideation to on-shelf, throughout the whole supply chain,” mentioned Bob Jaegly, CEO of MANA Products.

“Present-day atmosphere is an option to discover new ways to satisfy the demands of the purchaser for now and tomorrow. I’m proud to be a part of forces with MANA and RPG to extend their access by leveraging our award-successful production amenities. By complementing their US footprint with our Asian and European capabilities, we can show our shared motivation to building seamless magnificence options for our prospects all over the globe,” said Gerard Raymond, President of Meiyume.

“RPG is fired up to assistance THE VERTICAL Attractiveness Alliance with ideal-in-course design and style and production. This partnership will enable us to produce a cohesive client expertise from item to retail activation. With each other, our disciplines will be aligned and synergized, poising us to effectively contend in all marketplaces. The hybridization of our small business types and disciplines would make us stronger and superior to supply holistic providers to each heritage and building models,” mentioned Bruce E. Teitelbaum, CEO of RPG.


MANA is one particular of the world’s leading associates for modern ideation, growth, and production of prestige branded attractiveness products. With four exploration and development laboratories and two output and producing facilities, MANA provides jointly the passion, course of action, and men and women to outline and guide the upcoming of magnificence. For above 45 a long time, MANA has formulated groundbreaking colour beauty, pores and skin care and hair treatment formulas for some of the world’s most renowned beauty brand names and globally recognized make-up artists.

Based in New York City given that 1975, MANA was acquired by Traub Cash in September 2020. Traub has a celebrated legacy in prestige beauty and has introduced their unmatched expertise, operational knowledge, resources, and international network to MANA. Pay a visit to


Meiyume is a a single-stop shop lover of products solutions for fragrance, skincare, and shade cosmetics, and electronic retail methods this kind of as interactive POS displays with info capture and insights for earth-class manufacturers, shops and immediate marketers.

Functioning award-profitable production facilities in the United Kingdom, United States, China, Indonesia, and Thailand, Meiyume delivers mixing, filling and supply chain excellence about the entire world.

Meiyume believes in sharing know-how and suggestions to deliver transformative remedies for their consumers about the earth. Pay a visit to


Started in 1991, RPG models, engineers, and manufactures manufacturers, merchandise, packaging, shows, and retail environments throughout several groups, for the two mass and prestige distribution. With headquarters in Manhattan and world-wide production amenities, RPG maintains an unwavering commitment to high quality and innovation. Visit

Source The Vertical Magnificence Alliance