Yunji to Start First-Ever Personal Label Meals Brand name Li Ba Tian

HANGZHOU, China, Jan. 29, 2021 (World NEWSWIRE) — Yunji Inc. (“Yunji” or the “Company”) (NASDAQ: YJ), a major membership-dependent social e-commerce platform, today introduced the introduction of its non-public label food items brand, Li Ba Tian. The Business strategies to commence promoting substantial-high quality meals goods below the Li Ba Tian brand name on February 2, 2021. The introduction of Li Ba Tian marks the Company’s 1st-at any time addition of a private label foods model to its community of personal label manufacturers, emerging brand names, and joint-enterprise makes, even more showcasing the toughness of its differentiated products offer chain.

Recognizing users’ raising calls for for quality food, specially children’s food, the Firm made a decision to start Li Ba Tian. The initial product or service underneath the Li Ba Tian personal label foods brand name is a substantial-quality grilled sausage with no excessive meals additives (the “Product”). The Corporation worked with a highly renowned meals study institute and manufacturing facility for a number of months to jointly build the Merchandise. The Business plans to begin promoting the Product on its platform on February 2, 2021, at 9:00 A.M. Beijing time. In the long term, the Corporation will collaborate with other brands to launch a lot more products and solutions below the Li Ba Tian personal label meals manufacturer in groups like crayfish and beef. To services a broader array of consumption situations, the Corporation also plans to continue on discovering other foods products classes, this kind of as pre-made, fresh new and frozen food.

The introduction of Li Ba Tian reflects the Company’s enlargement into the e-commerce meals business, setting up on its current solution choices in the beauty, individual treatment, health and household classes. The Company’s many private labels have been very well-gained by its customers, such as Solo Daily life, which recorded more than RMB105 million in profits in just two days in the course of the Company’s 2020 Double Eleven Procuring Carnival.

Shanglue Xiao, Founder and CEO of Yunji, commented, “As an e-commerce platform for users’ each day house demands, Yunji addresses a large selection of merchandise categories, and the food stuff category has very long served as an vital part of our platform’s choices. We realize that clients are progressively demanding high-excellent, risk-free, and nutritious food items products. But our investigation and examination demonstrates that most of the popular foods items in the Chinese market place nowadays only meet the minimum national high-quality specifications. Recognizing this gap between consumer demand from customers and product or service availability, we developed Li Ba Tian, our 1st-at any time private label meals manufacturer. Likely forward, we program to make the most of Li Ba Tian to introduce higher-high-quality, accessible food items merchandise that each member of the relatives can love, but also to give our users with the highest level of meals excellent in the market.”

Risk-free Harbor Statements

This announcement includes forward-looking statements. These statements are made less than the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These ahead-on the lookout statements can be identified by terminology this kind of as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue” or other similar expressions. Among other issues, the quotations from management in this announcement, as effectively as Yunji’s strategic and operational programs, include ahead-seeking statements. Yunji may well also make written or oral forward-wanting statements in its periodic reports to the U.S. Securities and Trade Commission (the “SEC”), in its annual report to shareholders, in push releases and other written materials and in oral statements designed by its officers, administrators or personnel to third parties. Statements that are not historical facts, such as but not confined to statements about Yunji’s beliefs and expectations, are ahead-looking statements. Ahead-searching statements entail inherent dangers and uncertainties. A number of things could cause real results to vary materially from people contained in any ahead-on the lookout statement, like but not restricted to the following: Yunji’s advancement methods its future organization progress, outcomes of operations and fiscal issue its capability to comprehend buyer needs and provide items and providers to attract and retain consumers its potential to manage and enrich the recognition and name of its brand its skill to depend on retailers and third-occasion logistics assistance companies to offer shipping and delivery expert services to prospective buyers its capability to retain and boost quality command policies and steps its potential to create and keep relationships with retailers developments and levels of competition in China’s e-commerce current market improvements in its revenues and specified price or cost things the anticipated advancement of China’s e-commerce market place PRC governmental procedures and polices relating to Yunji’s market, and typical financial and business enterprise problems globally and in China and assumptions fundamental or associated to any of the foregoing. Further facts pertaining to these and other dangers is included in Yunji’s filings with the SEC. All information and facts presented in this push release and in the attachments is as of the day of this press launch, and Yunji undertakes no obligation to update any forward-seeking statement, except as expected below relevant law.

About Yunji Inc.

Yunji Inc. is a foremost social e-commerce platform in China that has pioneered a special, membership-primarily based design to leverage the electrical power of social interactions. The Company’s e-commerce system features superior-quality products and solutions at beautiful price ranges throughout a wide selection of categories catering to the working day-to-day wants of Chinese individuals. In addition, the Business works by using sophisticated systems like massive information and artificial intelligence to optimize user encounter and incentivize customers to promote the platform as nicely as share products with their social contacts. Through deliberate products curation, centralized items sourcing, and productive provide chain management, Yunji has recognized itself as a reputable e-commerce system with superior-top quality products and solutions and special membership rewards, which includes discounted selling prices.

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