Trust Flow vs Domain Authority: What Is The Difference?

Trust Flow Vs Domain Authority – What's The Difference? - Outreach Crayon

When you own a website with a unique domain name or digital assets, the main motive is to reach a wider audience via the internet. It can be done by purchasing the best website and Domain Hosting and focusing on search engine optimisation (SEO) techniques.

However, when it comes to SEO, two metrics play an important role — Trust Flow and Domain Authority. These two metrics help digital marketers and SEO professionals make the right decision regarding the website’s external link-building strategy. 

Trust Flow and Domain Authority are used to know the credibility and compare the websites. 

Let’s explore these terms and their differences.

Trust Flow 

  • Created By: Trust Flow is a metric developed by Majestic, a renowned SEO tool provider.
  • Concept: Determining the level of trustworthiness and credibility of a website based on its connections to sites on the internet.
  • Use: It is used to ensure the quality and reliability of the backlinks added to a website.
  • Magnitude of Assessment: It functions on a scale from 0 to 100, with values indicating associations with trusted sources.
  • Mechanism of Work: When a website receives links from platforms, its Trust Flow increases. For instance, if a fitness site gains backlinks from recognised health bloggers or reputable medical institutions, it signifies that the destination site is a source of fitness-related information.
  • Importance: Websites with Trust Flow scores are more likely to achieve rankings in search engine results due to their affiliation with trustworthy and authoritative sources.

Domain Authority (DA)

  • Created By: DA is another used term in the SEO community that originated by Moz, an SEO SaaS company.
  • Concept: DA serves as a measure to evaluate how one website is compared to another within the same niche or industry. 
  • Use: It is used to evaluate the competitiveness of websites within a specific niche or industry.
  • The magnitude of Assessment: It operates on a scale ranging from 0 to 100 (where higher Domain Authority scores correspond to SEO rankings).
  • Mechanism of Work: SEO experts take into account aspects, including the number and quality of backlinks, as well as the overall strength of a website’s link profile. This is how it provides a score indicating a website’s potential to rank well in search engine results. 
  • Importance: DA helps SEO professionals prioritise their link-building strategies and find partnership opportunities with websites that have high authority.
  • Domain Authority Checker: Ahrefs, SEMrush, and MOZ are some of the reliable platforms used to check domain authority online.

Trust Flow vs Domain Authority

AspectTrust FlowDomain Authority
Developed byMajesticMoz
FocusQuality and trustworthiness of backlinks.Overall ranking potential of the website.
EmphasisQuality of backlinks over quantity.Both quality and quantity of backlinks.
Backlink EvaluationEvaluates links from trusted and authoritative sources.Consider various factors in the link profile.
Competitive ComparisonNot commonly used for comparative analysis.Used to compare the strength of websites within a niche.
Correlation with SEO RankingsHigh Trust Flow can indicate reliable content.Higher Domain Authority often leads to better search rankings.
Common SEO Tool ProvidersMajestic and Ahrefs are used to evaluate Trust FlowMoz and SEMrush are used for Domain Authority check


Trust Flow and Domain Authority are prominent SEO metrics. They both serve different purposes: one is used to assess the reliability of the links, and the other is used to assess the overall website ranking potential.

Thus, understanding the differences between trust flow vs domain authority can help digital marketers create better strategies.

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