Trending now: 3 social media trends I’m excited about

 By Rachel Degginger, Promoting Marketing consultant at Heinz Advertising

Just as social media is becoming far more popular in our working day-to-working day lifetime, it as well is extra and additional an integral component of an integrated promoting strategy.

It appears like a new trend emerges every single day.

How are you supposed to wade your way by with SO numerous features available? Perfectly, to commence, in this article are 3 traits I’m enthusiastic to get started employing a lot more often.

1. Instagram QR codes

One of Instagram’s more latest options will make it considerably easier to uncover an account– employing QR codes. Employing this in extra promoting components to connect with your social media makes a streamlined integration for your viewers. Together with that, utilizing this QR code at functions with some form of advertising operate is an remarkable celebration tactic and a fantastic way to push social media engagement.

2. The increase of the Reel

Typically the mix of audio and visual articles in a shortened format, reels are below to remain. As social media platforms operate to contend with TikTok, reels are currently being additional frequently applied across platforms. Limited type movie content material was by now on the rise, but these platforms will carry on pushing it a lot more and much more. It also results in conveniently digestible, quick to abide by material for your followers to appreciate.

 

3. TikTok as a internet marketing channel

In September 2021, TikTok surpassed the 1 billion user mark, which produced it the 7^th most preferred social media network in the globe. Among 2018 and 2020, the world person foundation grew by 1,157%. As talked about above, short kind movie is in this article to remain, and TikTok is dominating the industry. TikTok has started to introduce organization attributes these kinds of as business enterprise profiles, ads, and a creator marketplace for merchandise. I hope these offerings to extend as the variety of enterprises mature.

As social media proceeds to mature, so do the alternatives of features and developments you can make the most of in your integrated advertising strategy. By remaining in a position to pivot and adapt to this at any time-altering age of social media, you can keep ahead of the developments, and develop a prosperous and engagement social media system.