Sabra Rooting for Guacamole, But Irked at “Today’s Tremendous Bowl Snack-It” Bracket Seeding for Hummus

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WHITE PLAINS, N.Y., Feb. 5, 2021 /PRNewswire/ — Did dips get fair participate in from the Nowadays “Super Bowl Snack-It” range committee? Sabra ®, maker of America’s preferred hummus, is crying (plant-based) foul at the “Today Tremendous Bowl Snack-It” Bracket, irked by the tournament’s placement for the adaptable plant-centered dip.

Sabra contends that though guacamole was properly seeded, hummus was shafted when paired with veggies, in the beginning up against hen wings. When hummus and crudité are obviously a deserving combination, hummus also has a pretty potent history with other Sport Day favorites which include wings and nachos. Considering the fact that Hummus is fantastic even on a spoon, it must have been evaluated by the committee on its individual.

“We suspect the assortment committee appreciates the greatness of guacamole, which we applaud, but does not entirely value the flexibility of hummus as a vital participant in recreation working day snacking,” stated Jason Levine, Sabra CMO. “We really feel that if hummus had been placed solo, or teamed with wings, it would have been extra indicative of entire period snack outcomes.”

“Hey, hold out,” ongoing Levine, “Aren’t we all on the exact workforce? We’re happy that the two hummus and guacamole are in the tournament and we’re going to concentration on video game working day now.”

Dip into anything tasty for activity working day with inspiration from Sabra Pinterest.

Last yr, Sabra debuted its first game working day industrial, an epic spot that includes a selection of talent showcasing the unanticipated versatility of the plant-dependent dip as hummus staked its declare as go-to, game-day grub.

About Sabra Dipping Organization, LLC
With a rich background courting back to 1986 in Queens, New York, Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads classification and producer of America’s prime-promoting hummus. Hummus is a tasty and remarkably adaptable food items at the coronary heart of the increasing plant-based motion, embraced by People across food plan tastes. Proudly creating far more than a dozen varieties of hummus and other plant-centered solutions which includes guacamole and Darkish Chocolate Dessert Dip & Spread, Sabra thinks in the energy of scrumptious food items to nourish unforeseen connections.

Sabra hummus is built with healthful chickpeas grown in the Pacific Northwest on loved ones-owned farms and made in Chesterfield County, VA in a condition-of-the-art facility which has acquired the two Gold and Silver certification beneath the U.S. Eco-friendly Creating Council’s LEED certification program. Sabra is headquartered in New York.

Sabra’s range of solutions involves choices that are acceptable for lifestyle choices like non-GMO*, vegetarian, natural, gluten-absolutely free, kosher and vegan things and can be discovered nationwide in club shops, supermarkets, specialty stores, via meals company and at on the internet retailers.

Find Sabra at www.sabra.com, www.youtube.com/sabra, www.fb.com/sabra, www.instagram.com/sabra, www.twitter.com/sabra and www.pinterest.com/sabradips.

*Not produced with genetically engineered components.

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Resource Sabra Dipping Company, LLC