August 8, 2022


Make Somone Happy

Revlon and Elizabeth Arden kickstart worldwide brand extension method by using MDR Brand Management partnership

4 min read

The long-time period, exclusive global partnership with MDR Manufacturer Management will focus on growing Revlon Buyer Goods Corporation’s flagship mega brands Revlon and Elizabeth Arden. This growth would be reached through different brand name extensions – new product launches, broader retail get to, and fresh new customer engagement tasks, among other folks – some of which would be intended to get Revlon and Elizabeth Arden beyond their main reaches.

“This is not growth for expansion sake it is enlargement to develop substantial long-expression profits,”​ explained Daniel Avener, CEO of MDR Brand Management.

“…Brand owners glance to brand name extension for distinctive causes. Typically, top rated of the listing is income due to the fact this is revenue that goes to the bottom line. But [this is] a considerably, a great deal broader strategic play about producing new buyer touchpoints, most likely in distinctive retail stores or in unique geographies,”​ Avener informed CosmeticsDesign-Europe.

MDR Model Management was “extremely pleased”​ to welcome the Revlon and Elizabeth Arden brands into its international portfolio and start out refining options in the coming months and months.

EMEA push? Uk, France, Germany and UAE critical elegance markets

While the brand extension system would have world attain, Avener stated the EMEA region was an “extremely important”​ section of programs.

“I would contact out a couple vital markets like the British isles, France, Germany and the UAE,” ​he explained. “And, fundamentally, people markets will have somewhat varying techniques based mostly on the geographical environment, financial environment, and retail natural environment.”