JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand

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Introducing comedian Melissa Villaseñor as Penny James, a trend-loving,
house-decorating, red eyeglasses-wearing JCPenney superfan

LEWISVILLE, Texas, April 04, 2022–(Company WIRE)–JCPenney — the buying place for varied, functioning American families — reveals nowadays the “Purchasing is Again!” manufacturer campaign.

This push launch options multimedia. Look at the entire release below: https://www.businesswire.com/news/dwelling/20220404005312/en/

JCPenney reveals its new “Procuring is Back again!” model campaign. (Photograph: Company Wire)

The built-in marketing campaign consists of a refreshing brand name appear in suppliers and on line a celebration of browsing and the Company’s 120th birthday with a unique product sales advertising of 30% off storewide plus for our reward members, an further $10 reward reward for each individual $50 put in now through April 12 a series of advertising and marketing spots that includes Melissa Villaseñor as the fabulously exceptional and self-confident Penny James and the JCPenney Cross-Place “Purchasing is Again!” Tour, that provides the celebration to families and communities across the U.S.

“The JCPenney brand holds an very exclusive location in tens of millions of Americans’ closets, properties and recollections. We rejoice this legacy even though displaying a reinvigorated JCPenney model that expresses our vitality and optimism, which we want consumers to experience with us,” reported Monthly bill Cunningham, vice president, Promoting. “JCPenney is reworking alone with innovation and imagination and is all set to get back to connecting with our clients as a result of buying.”

“Shopping is Back!” and In this article to Stay

Consumers are far more all set than at any time to get back out there, to the destinations and men and women that convey them happiness. JCPenney is main the charge to welcome persons into outlets across The us, exactly where buyers can reconnect with all the reasons they appreciate the procuring knowledge. At JCPenney destinations and online, prospects will take a look at and discover goods for every single moment huge and little and know for specific that “Purchasing is Back!”

To carry to the campaign to life, JCPenney is thrilled to introduce a recurring character named Penny James. Melissa Villaseñor, Television set and movie comic and existing solid member of “Saturday Evening Are living,” transforms into Ms. James, the top All-In Buying Fanatic who finds happiness in each corner of JCPenney.

As a JCPenney superfan, Ms. James is observed in the course of online video and graphics sharing all the reasons to appreciate the JCPenney procuring knowledge, from modeling fantastic outfits, cozying up with house décor, soothing with a hair therapy and design and style, and purchasing a pair of sassy, JCPenney-red prescription glasses. She joyously declares, “Shopping is Back!”

“The character of Penny James is a playful tribute to our prospects and what they love about JCPenney. Purchasing is again, and it’s time for JCPenney to be bold and energetic, just like Penny,” mentioned Carl Byrd, vice president, Creative & Model Synergy. “We observed a dream collaborator in Melissa, who graciously helped bring this unforgettable and endearing agent of our manufacturer to existence.”

Ms. James needs JCPenney a satisfied 120th birthday in the very first video location airing now.

120 Many years Young

Given that April 14, 1902, JCPenney has lived by The Golden Rule to convey fashion and price to performing families across the region. The Company progressed with these households by redesigning purchasing ordeals, embracing style and cultural traits, and enriching unique traditions. Right now, JCPenney proudly provides back again browsing as the only 1-cease destination supplying numerous buyers with style, good quality, ease and price no make any difference exactly where, when or how they want to store.

“As we attain the 120-calendar year milestone and action into a new year — for style and our Enterprise — there’s a good deal of enjoyment around JCPenney, which shines by way of in our campaign,” explained Cunningham. “‘Shopping is Again!’ permits us to spotlight our standout portfolio of personal brands, national brand names and partnerships, the inclusivity at the coronary heart of our Company and solution assortments, and the do the job we have completed as a business enterprise to evolve once again.”

Serving Up Model & Activities Nationwide

JCPenney takes “Browsing is Back!” on the road with a tour crossing The us. Each quit will give a block occasion-style celebration with nearby meals suppliers, games, music and giveaways. Family members are invited to be part of as the Firm pays tribute to the clients it has served for generations and welcomes new ones with a celebration 120 yrs in the generating.

“We’re grateful for the tens of hundreds of thousands of shoppers who have demonstrated their JCPenney appreciate and loyalty,” reported Cunningham. “There’s no a lot more genuine way to thank them, our associates and the communities we serve than by developing activities that faucet into JCPenney reminiscences we cherish and producing new ones, way too.”

JCPenney and its associates will also workforce up with nonprofit partners in the communities the tour visits to support the Company’s philanthropic mission to help close the possibility gap for underneath-resourced youth.

Capture the JCPenney Cross-Country “Browsing is Back again!” Tour as it makes its way coast-to-coast viewing merchants starting up Might 14 by the summer time and back-to-university season:

  • Torrance, California – May perhaps 14

  • Henderson, Nevada – May possibly 21

  • Lone Tree, Colorado – May 28

  • El Paso, Texas – June 4

  • Frisco, Texas – June 11

  • Springfield, Missouri – June 18

  • Schaumburg, Illinois – July 2

  • Fort Wayne, Indiana – July 16

  • Louisville, Kentucky – July 23

  • Buford, Georgia – July 30

  • Whitehall, Pennsylvania – August 6

  • Back garden City, New York – August 13

Photographs and Assets

To obtain this release and hello-res multimedia, please take a look at the JCPenney Newsroom.

About JCPenney

JCPenney is the searching desired destination for varied, working American households. With inclusivity at its core, the Company’s product assortment meets customers’ day to day demands and will help them commemorate each and every specific situation with design, quality and benefit. JCPenney provides a wide portfolio of trend, clothing, dwelling, splendor and jewelry from countrywide and non-public makes and offers own companies together with salon, portrait and optical. The Organization and its 50,000 associates around the globe provide prospects the place, when and how they want to shop – from jcp.com to much more than 650 shops in the U.S. and Puerto Rico.

In 2022, JCPenney celebrates 120 decades as an legendary American model by continuing its legacy of connecting with prospects by shopping and community engagement. Please stop by JCPenney’s Newsroom to study more and observe JCPenney on Fb, Instagram, Twitter and LinkedIn.

See resource variation on businesswire.com: https://www.businesswire.com/news/house/20220404005312/en/

Contacts

Melissa Seekely, Company Communications Manager, JCPenney
[email protected]



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