DETROIT — Ford Motor Co. said Monday that Mark LaNeve, vice president of U.S. marketing and advertising, product sales and support given that 2015, is leaving the business powerful instantly to go after the “future chapter of his professional life.”
He will be replaced by Andrew Frick, who becomes vice president, product sales, U.S. and Canada, successful Monday. Frick, a 25-12 months corporation veteran, beforehand was supervisor of promoting, income and company for the Lincoln brand name. He also held internet marketing and sales director roles for Ford Motor.
“I experienced six wonderful many years at Ford, and it was a privilege to provide the firm and our sellers,” LaNeve informed Automotive Information in a assertion. “Immediately after the astounding work the Ford staff and dealers did during the pandemic, it felt like the ideal time to transfer on to new worries.”
Ford stated Frick, 47, will oversee revenue, purchaser treatment and dealer relations for the Ford brand name in both equally Canada and the U.S. He will report to Kumar Galhotra, president, Ford Americas and Worldwide Markets Group.
“Andrew delivers deep product information, a enthusiasm for customers, superb seller relations and a proven observe document of outcomes to the vital position of top the income corporation in our premier sector,” Galhotra said in a assertion.
“His management will be essential as Ford proceeds to transform all-around its automotive operations, primarily with thrilling new goods and ever-increasing quality, modernizing all areas of the organization and disrupting our conventional automotive enterprises to improved provide customers.”
Ford and GM roles
LaNeve, 61, is a single of the several automobile business executives to hold substantial-level executive positions at each Ford and Detroit rival Normal Motors. He leaves Ford after a approximately six-yr tenure where by he solid a close bond with several of Ford’s retailers.
Prior to his part at Ford, he was COO of the firm’s marketing and advertising and ad agency, World-wide Staff Blue. He formerly was CEO of Volvo Autos of North America, normal supervisor of Cadillac and vice president of gross sales, company and advertising at GM. LaNeve also was chief marketing officer at Allstate Corp. from 2009 to 2012, exactly where he helped create the insurer’s “Mayhem” ad campaign.
“Mark LaNeve has been a tireless advocate for customers and dealers and aided guide Ford in excess of the final 6 many years to enhanced vendor relations and report gross sales of F-Sequence pickups even though enhancing the retail expertise,” Galhotra reported. “In this extraordinary year, Mark and his workforce did a excellent task of safeguarding sellers and clients as very well as increasing industry share. He leaves a robust foundation from which to develop on and take the Ford manufacturer to new ranges for customers and sellers.”