EA requires a huge action into mobile with acquisition of Kim Kardashian: Hollywood developer Glu

EA is making a major move into the environment of cell gaming with the acquisition of Glu Cell, a developer ideal recognised for its do the job on celebrity-centered titles, dependent on stars like Katy Perry and Kim Kardashian. Its portfolio also incorporates preferred titles like Structure Property, Covet Fashion, and MLB Faucet Athletics Baseball. EA claims that when the offer is closed, it will have acquired Glu for “$2.1 billion in enterprise benefit.”

“Mobile carries on to expand as the biggest gaming platform in the earth, and with the addition of Glu’s games and expertise, we’re doubling the size of our cellular enterprise,” EA CEO Andrew Wilson explained in a assertion. EA claims that it now has a cellular audience of extra than 100 million every month energetic players.

The go is analogous to Activision Blizzard’s acquisition of Candy Crush maker King in 2015, serving as an expensive way to split into the lucrative mobile house. Throughout its new Q4 earnings assertion, Activision explained that King raked in $577 million in web revenues, not significantly from Blizzard’s $579 million. King is also now tapping into existing Activision franchises with the upcoming release of Crash Bandicoot: On the Run.

There’s no term on what new assignments Glu could be doing the job on beneath the EA umbrella, even though the publisher mentioned that Glu’s experience with casual game titles coupled with EA’s “industry-primary IP in sports and beyond” are a big explanation guiding the acquisition.