June 15, 2021

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Make Somone Happy

DoorDash Announces New Brand Marketing campaign That Spotlights Expanded Choices Over and above Foods and Celebrates Regional Communities

4 min read

SAN FRANCISCO, Jan. 22, 2021 /PRNewswire/ — DoorDash, the nation’s primary on-demand from customers regional logistics system, announced nowadays the start of a multi-platform marketing marketing campaign in the U.S. DoorDash is bringing its new manufacturer campaign to the Major Activity for the initially time with a :60 Tv place airing on Sunday, February 7 in Quarter 1. Titled “The Community,” the campaign reinforces DoorDash’s mission to mature and empower community economies and unveils new brand name messaging around deliveries of community favorites outside of food, highlighting the breadth of DoorDash use cases and system types like dining places and comfort.

The campaign attributes Sesame Workshop, the nonprofit behind Sesame Road, and places community link entrance and center. Debuting a re-imagining of the vintage Sesame Street tune “People in Your Neighborhood,” the innovative stars Grammy and Tony Award-successful actor and rapper Daveed Diggs and beloved Sesame Road Muppets Major Chook, Cookie Monster, Grover, and Rosita. With each other, they rejoice the area neighbors who present the numerous offerings offered as a result of DoorDash – such as products like ramen, milk, shampoo, birdseed, mango smoothies, paper towels, and, of system, cookies.

“DoorDash’s mission has always been to empower any small business on Most important Road to prosper on the net, and very last 12 months we meaningfully accelerated that mission as we extended our system to provide extra to your door–from foodstuff to ease objects, residence provides, wellness and wellness, and additional,” said Christopher Payne, Main Functions Officer at DoorDash. “What excites me about this campaign is that it tells the story of how we deliver all the finest in your neighborhood in an reliable and partaking way and supports Sesame Workshop. This marks the very first time we’ve shifted our manufacturer impression from a meals supply logistics corporation to a multi-classification market in a meaningful way, though celebrating the nearby heroes that make up the cloth of our neighborhoods.”

DoorDash invites shoppers to be a part of them in support of Sesame Workshop’s global instructional media and social impact packages. Beginning on Sunday, February 7, DoorDash will donate $1 for each and every get* up to $1 Million to Sesame Workshop.

“As a nonprofit, we take pleasure in that this partnership and philanthropic assistance will elevate and advance our mission to support young children in all places mature smarter, more robust, and kinder,” reported Sesame Workshop Chief Marketing and advertising Officer Samantha Maltin. “Community is at the coronary heart of all we do, and we are grateful to DoorDash for serving to us even more our perform when children and families will need us most.”

“I have constantly valued the worth of local community, so when DoorDash approached me to be element of a marketing campaign showcasing community connections and celebrating nearby heroes, I was energized to associate with them,” stated Daveed Diggs. “Now more than ever, strengthening and supporting local corporations is crucial and I’m energized to participate in a role in DoorDash’s endeavours to construct community in the course of this time. Furthermore, you know…Sesame Street!!”

“The Neighborhood” campaign was created in partnership with The Martin Agency and directed by Academy Award winner Michel Gondry. Daveed Diggs and the Sesame Road Muppets sing and dance through the spots, as Diggs lends his signature movement and drives the vitality of the upbeat resourceful. The marketing campaign spans Television set, digital, and social activations.

Stick to DoorDash on Instagram and Twitter and tune in to the Large Video game on February 7 to perspective the :60 Television spot. To look for DoorDash for community favorites or to learn your following go-to, visit doordash.com or download DoorDash for Android or iOS.

*$1 for every purchase to Sesame Workshop Conditions & Ailments: No code required. For each individual get positioned on DoorDash on February 7 & 8, 2021, DoorDash will donate $1 to Sesame Workshop up to $1 million.

About DoorDash
DoorDash is a technological innovation business that connects buyers with their favourite local and countrywide organizations in far more than 4,000 cities and all 50 states throughout the United States, Canada, and Australia. Started in 2013, DoorDash empowers merchants to develop their organizations by assisting to solve mission-significant worries, these types of as shopper acquisition, on-need delivery, insights and analytics, merchandising, payment processing, and purchaser assist. By setting up the past-mile shipping and delivery logistics platform for area towns, DoorDash is bringing communities closer, a person doorstep at a time. Examine much more on the DoorDash website or at www.doordash.com.

About Sesame Workshop
Sesame Workshop is the nonprofit instructional business powering Sesame Avenue, the revolutionary tv display that has been reaching and teaching children considering the fact that 1969. Today, Sesame Workshop is an ground breaking power for transform, with a mission to enable children all over the place develop smarter, more powerful, and kinder. We’re existing in far more than 150 countries, serving susceptible small children by a wide range of media, official schooling, and philanthropically funded social influence applications, each and every grounded in arduous study and tailor-made to the requirements and cultures of the communities we serve. For a lot more information, make sure you check out www.sesameworkshop.org.

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