October 6, 2022

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Dada Team and Ferrero Announce Strategic Partnership for New On-Desire Retail Model for Snack Food stuff

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SHANGHAI, Jan. 27, 2021 /PRNewswire/ — Dada Group (Nasdaq: DADA) (“Dada” or “the Company”), China’s leading local on-need supply and retail system, and Ferrero, the world foremost chocolate and confectionery manufacturer, now declared a new strategic partnership to produce a new on-need retail design for snack food. As a result of this settlement, Dada Group’s JDDJ even further encourages the digitalization of the snack food stuff sector for get-acquire partnerships, when expanding online income.

Mauro De Felip, Normal Manager of Ferrero China, said, “The Chinese retail industry and client lifestyles keep modifying, which necessitates providers to have acute industry perception and economical execution to manage competitive positive aspects. By way of the in-depth cooperation with JDDJ, Ferrero hopes to embrace the innovation and chances in the emerging O2O market, trying to keep the foremost position in the era of new retail.”

Wenqi Yang, Head of JDDJ’s Branding Enterprise, explained, “JDDJ will operate with Ferrero to explore a new product of on-desire retail of snack foodstuff, and forge in-depth cooperation in digital advertising and marketing and targeted consumer administration to drive the on the internet profits of Ferrero goods. The two corporations will jointly bring leisure time with snack foods to people by way of on-demand from customers retail and supply.”

As the top nearby on-demand from customers retail platform of Dada Team, JDDJ will collaborate with Ferrero, the world’s third most significant maker of chocolate and confectionery, in digital marketing and targeted consumer administration to endorse the on the web product sales on JDDJ platform. In addition to Tremendous Manufacturer 7 days occasion, the two corporations will also launch advertising and marketing situations, these as Grocery store Models Day, focused user administration, and smart promoters.

Ferrero entered the Chinese market in the 1980s. Because the basis in 2007, Ferrero China has been supplying lots of planet-renowned makes and merchandise to Chinese people. In Might 2020, Ferrero and JDDJ started off the cooperation partnership, under which recurrent and superior-high-quality promoting gatherings led to a sustained improve in on the net gross sales of Ferrero items.

For the duration of the earlier 12 months, Ferrero has participated in loads of substantial-scale marketing and advertising functions on JDDJ, these kinds of as the Super Model Week for the Teacher’s Day and Mid-Autumn Pageant, resulting in a sizeable enhance in on-line income live-streaming marketing occasion on Halloween, throughout which Ferrero’s single-day gross sales increased by 290% on the platform in contrast to the preceding working day and the Xmas and New Calendar year competition promotions, topping the product gross sales. In 2021, Ferrero and JDDJ prepare to cooperate in depth and width in lots of features, which include regular promotions, competition internet marketing, user operations, and infrastructure.

JDDJ has constructed a manufacturer advertising and marketing ecosystem primarily based on O2O channels. Composed of internet marketing marketing campaign, consumer improvement, and product sales motor, it is a shut-loop advertising and marketing method extending from branding to gross sales. JDDJ has also produced lots of exceptional marketing and advertising events, this sort of as Super Manufacturer Day, Super Supporter Working day, Coupling Working day, and New Solution Festival to support manufacturers which include Ferrero enrich their marketing and advertising and model visibility in O2O channels, go over qualified consumer teams, and raise buy frequency.

Leveraging the Livestreaming E-Commerce Product with 1-Hour Delivery, JDDJ can help brand names join on-line and offline sales programs, advertise income at offline retail outlets and deliver new development drivers in profits on O2O channels. In addition to bringing new progress driver in product sales, this design can also achieve young clients who are hardly ever lined by traditional offline channels for Ferrero, and develop them as the brand’s electronic consumer property.

To date, JDDJ has crafted strategic partnerships with lots of globe-renowned snack food stuff makes. As the largest grocery store O2O platform in China, JDDJ covers additional than 1200 towns and counties across the country, with 40 million annual energetic people.

About Dada Team

Dada Team is a leading platform of neighborhood on-desire retail and shipping in China. It operates JDDJ, 1 of China’s biggest local on-desire retail platforms for vendors and brand name entrepreneurs, and Dada Now, a top neighborhood on-demand supply platform open up to merchants and personal senders across many industries and merchandise classes. The Company’s two platforms are inter-linked and mutually helpful. The Dada Now platform enables improved shipping and delivery working experience for members on the JDDJ platform via its commonly obtainable success remedies and sturdy on-need delivery infrastructure. In the meantime, the wide volume of on-desire supply orders from the JDDJ system increases purchase quantity and density for the Dada Now system. In June 2020, Dada Group began investing on the Nasdaq World Industry, less than the ticker image “DADA.”

About Ferrero China

Because Ferrero Group’s most renowned brand – Ferrero Rocher – entered the China industry in the 1980s, Ferrero has step by step received recognition and huge acceptance amid Chinese shoppers. In 2007, Ferrero China was officially started, and the enterprise more increased its financial investment in China, bringing lots of entire world-renowned brand names and solutions to Chinese customers. In 2009, Ferrero released the company social accountability programme “Kinder Pleasure of Moving” into the China sector, spreading the joy of relocating to China’s younger era. In 2015, Ferrero’s 1st China producing plant was recognized and set into procedure in Hangzhou. The plant plays a pivotal job in giving innovative confectionery merchandise with ever-enhancing freshness to the community Chinese market as well as Asian current market. Now, Ferrero has effectively set up a primary function in China’s chocolate and confectionery industry and has obtained plentiful model acceptance.

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Resource Dada Team