It at present retails four other South Korean models, Shangpree, Iope, Olivarrier and Son & Park, as effectively as its in-house brand (Undone Silk).
Undone was launched in April 2019 in Bulgaria, aiming to produce an on the net multi-brand name system for cleanse and modern pores and skin treatment.
“We needed to deliver in brands that Europe has not noticed before, with impressive components, formulations of the next technology of pores and skin care products,” co-founder and director, Vladimir Popov informed CosmeticsDesign-Asia.
In accordance to Popov, Europe’s magnificence marketplace was saturated with legacy and pharmacy brands these kinds of as La Mer and Nivea.
The retail outlet was originally opened to any makes globally that in good shape its criteria of becoming clean, natural and ground breaking.
“It just so transpires that our very first brand names have been South Korean models.”
“These brands (that we have) are rare to find in Europe, as their formulations and products are so impressive, and they appeal to the new purchaser looking for fascinating new skin care.”
Very clear requirements
Currently being clean up, normal and modern ended up critical standards for Undone Retailer.
“We looked at the cleanliness of the product, they have to not contain sulphates, parabens, animal by-items, alcohol, and artificial substances. Preferably, they should really be cruelty free of charge and vegan much too.”
For occasion, Olivarrier incorporates squalene oil extracted from pure olives, Boutijour uses Himalayan White Lotus as a key ingredient, and Iope extracts botox actives from natural and organic merchandise.
In conditions of innovation, Popov cited Iope (mum or dad organization: Amorepacific) as an illustration.
“The critical ingredient in Iope’s hyaluronic product is the East Asian mountain yam. I haven’t seen any product or service in Europe applying the East Asian mountain yam in their cream, and this item is just one of our finest sellers.”
Another example was incorporating oxygen molecules in the products, which Shangpree is undertaking in its gel and foam goods.
Popov hopes that Undone Keep can generate the motion of K-beauty in Europe. “Korean pores and skin care is clean, innovative in components and formulations, and provide the luxury expertise at a acceptable selling price.”
“Tin this article are not lots of Bulgarian organizations bringing in Korean skin care. We uncover brand names that are not readily available on the European current market or extremely tricky to uncover, and we give to persons right here, and we hope to push this trend.”
In Bulgaria and Europe in common, products with hydrating and anti-ageing features have been sought right after by consumers, according to Popov.
“In Europe, people are living extremely rapidly lives, primarily in the money cities these kinds of as Sofia, Berlin, Paris and Frankfurt.”
Climbing urbanisation and environmental pollution contributes to skin discomfort, sensitivity, inflammation, dehydration, pigmentation and untimely ageing.
“People are seeking for items that are hydrating. People in their 40s and 50s are hunting for anti-ageing, non-invasive skin care products and solutions. As a substitute of going for processes, they are probably to transform to large performance pores and skin care.”
Popov extra, “no solutions can reverse ageing, but somewhat items that can hydrate the pores and skin and safeguarding and restoring the pores and skin barrier to sluggish down symptoms of ageing.”
Undone Retail outlet imports products and solutions from the brand name instantly as a substitute of using distributors. The merchandise are delivered any where in EU and US.
Previous calendar year also noticed the world-wide supply chain disrupted owing to the COVID-19 pandemic, nonetheless, Popov stated this did not considerably have an affect on its company.
“Some raw elements had been impacted, which in change impacted some of the models, but it was not substantially of a disruption. The pores and skin care companies we worked with managed to deal with the COVID-19 predicament perfectly.”
Past calendar year, the organization also recorded an improve in product sales, though Popov declined to share details.
“Throughout the lockdown, folks had been shelling out extra time at property, and searching to acquire care of their pores and skin, and common wellness and wellness.”
“As we are an on line shop, we never require to changeover from brick and mortar. We were being nicely-positioned to deliver to our end people.”
The firm options to include new brands, doubling the amount by the conclusion of this calendar year.