August 10, 2022


Make Somone Happy

Bulgarian cleanse natural beauty online retail outlet appears to be like to double revolutionary model supplying

3 min read

It at present retails four other South Korean models, Shangpree, Iope, Olivarrier and Son & Park, as effectively as its in-house brand (Undone Silk).

Undone was launched in April 2019 in Bulgaria, aiming to produce an on the net multi-brand name system for cleanse and modern pores and skin treatment.

We needed to deliver in brands that Europe has not noticed before, with impressive components, formulations of the next technology of pores and skin care products​,” co-founder and director, Vladimir Popov informed CosmeticsDesign-Asia​.

In accordance to Popov, Europe’s magnificence marketplace was saturated with legacy and pharmacy brands these kinds of as La Mer and Nivea.

The retail outlet was originally opened to any makes globally that in good shape its criteria of becoming clean, natural and ground breaking.

It just so transpires that our very first brand names have been South Korean models​.”

These brands (that we have) are rare to find in Europe, as their formulations and products are so impressive, and they appeal to the new purchaser looking for fascinating new skin care​.”

Very clear requirements

Currently being clean up, normal and modern ended up critical standards for Undone Retailer.

We looked at the cleanliness of the product, they have to not contain sulphates, parabens, animal by-items, alcohol, and artificial substances. Preferably, they should really be cruelty free of charge and vegan much too​.”

For occasion, Olivarrier incorporates squalene oil extracted from pure olives, Boutijour uses Himalayan White Lotus as a key ingredient, and Iope extracts botox actives from natural and organic merchandise.

In conditions of innovation, Popov cited Iope (mum or dad organization: Amorepacific) as an illustration.