- Enterprise company Andreessen Horowitz has employed former journalist Maggie Leung as executive editor.
- The employ the service of is element of the firm’s broader hard work to establish out its own thoughts publication.
- Andreessen Horowitz leads a rising crop of VCs constructing substantial material functions.
- Take a look at Organization Insider’s homepage for additional tales.
Renowned agency Andreessen Horowitz (a16z) is “doubling down” on its in-property media functions by employing another journalist, Maggie Leung, as executive editor.
A16z introduced the use in a blog write-up, citing its target of creating “a new and different media house” that enables the firm to communicate straight to its audiences of startup founders, investors, and basic company readers. Section of that new editorial tactic will include developing out an unbiased thoughts segment, which the company suggests will be “pro-tech, professional-long run, [and] professional-transform.” The company also stated it is nevertheless looking for an views editor.
The announcement follows a greatly-shared investigation by publication writer Eric Newcomer which thorough Andreessen Horowitz’s years-long method to slash out out the press and publish its own written content instead.
“Having this immediate channel to express our thinking was effective: Business people felt that we ‘got’ them, their tech, and their industries. Major providers observed it was practical to discover about the new systems and tendencies, as perfectly as how these newfangled contemporary organizations ended up currently being built,” the firm’s functioning associate Margit Wennmachers wrote in the put up.
Wennmachers was also the aim of Newcomer’s piece, which detailed how she spent yrs wooing reporters in the early 2010s before choosing to slice them out in favor of in-dwelling articles manufacturing in new yrs.
The employing decision comes as undertaking corporations search to establish out their have material arms alongside much more common media relationships. TechCrunch’s former editor-at-huge Josh Constine, for example, joined venture organization SignalFire as a principal very last April and now heads the firm’s content technique. Greylock Partners’ Reid Hoffman often writes for the firm’s weblog in addition to his own podcast. And other investors, like Anthony Pompliano and Harry Stebbings have amassed large followings for their podcasts. Other well known tech journalists who have joined undertaking firms over the many years include M.G. Siegler at Google Ventures and Om Malik at Accurate Ventures.
Leung joins a crew of veteran community relations industry experts and former journalists at a16z centered on making out the firm’s new media arm, which has by now churned out hundreds of several hours of content material, such as content articles, movie interviews, podcasts, and newsletters (some of which are shared with and released by Insider).
Core to that media campaign is Wennmachers, who cofounded the general public relations business OutCast Agency in advance of joining Andreessen in 2010. She works alongside editor-in-main Sonal Chokshi, who was beforehand a senior editor at Wired, and managing editor Amelia Salyers, who earlier did corporate and content promoting for two tech startups.
Leung joins Andreessen from fintech startup NerdWallet, in which she served as vice president of written content given that 2013. Prior to that, she was a information editor for CNN, and previously worked for the Washington Post and the Wall Street Journal, in accordance to a16z’s site submit.