32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

Yesterday — #MartechDay, yay! — we introduced the global 2022 marketing and advertising technological innovation landscape, following having a year off in 2021. It grew a extraordinary 24% to 9,932 answers. To make it readable, we basically built it thoroughly interactive at martechmap.com, wherever you can research, filter, zoom, and far more. It’s fairly wild.

But in spite of its brain-boggling scale, the martech landscape has normally been a sidebar to the authentic story of how technological innovation is switching internet marketing. The seriously amazing things for me is how entrepreneurs leverage these instruments with technique, talent, and creativeness to obtain extraordinary results for their corporations and their consumers.

This is why The Stackies: Internet marketing Tech Stack Awards are my favorite community occasion in the martech field. Each individual year, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the specific goods they use. But the greatest kinds specific how they consider about their stack conceptually. How does it fit into their organizational working program? How does it help their buyer journey?

Collectively, they give us some perception into how martech is remaining used.

And, for the reason that it’s also a enjoyment awards method, quite a few design and style their stack slides with a minimal extra pizzazz. Not automatically relevant to the stack’s mission, but entertaining to watch.

This calendar year, 32 corporations despatched in stack illustrations. You can see all of them in the no cost State of Martech 2022 report we launched yesterday — The Stackies start on web page 31. (And if you want to check out the types from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)

As is our custom, we donate $100 for each experienced entry to a non-gain. In the earlier, we have donated to corporations that boost variety and inclusion in martech. This 12 months, given the awful scenario in Ukraine, we’re donating the $3,200 to the International Rescue Committee.

Every yr, we also choose five “winners” for the awards. I place winners in offers for the reason that, while the kinds we find are great illustrations of martech stacks that have introduced some thing especially practical or creative to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a full wins from this wonderful corpus of actual-entire world stack examples.

4 Successful Stacks from 2021, Up-to-date for 2022

My gratitude is specifically huge for businesses who enter The Stackies many a long time in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.

Four of the 5 winners from final year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once again this year with up to date slides, and wow, they are critically wonderful. They fully qualify as winning entries yet again.

Even so, we wanted to distribute the love a little bit to contributors who didn’t just acquire last year. So whilst we did not opt for them as winners for 2022, they genuinely deserve to be regarded as “standing winners” from final 12 months.

In this article they are:

Itaú, Juniper Networks, Philips, and SAS — thank you so much for continuing to contribute to The Stackies! This sort of a fantastic way to guidance the broader martech local community.

5 Martech Stacks from New Winners in 2022

Continue to, picking 5 winners among all the remaining fantastic entries was difficult. These are the types we picked, but I strongly stimulate you to download the total set in the State of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to all those organizations to permit them know you take pleasure in their contributions.

Our 5 picks, in alphabetical purchase:

Again, a large, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so quite a few excellent entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Examine them all out.