5 Free Graphic Design Software for Hotel Promotion
Whether you’re running a top-notch hotel or a cozy bed and breakfast, the success of your business depends on the quality of your marketing materials. After all, it’s often the first introduction your potential customers have with your brand.
If you’re looking for new ways to revamp your marketing materials, you can start by looking for a graphic design software. With the help of this simple yet effective tool, you can come up with visually compelling content that promotes your brand and helps you stand out against a competitive industry.
To help you get started, we’ll go over the top online design tools, from beginner-friendly platforms to advanced software. If you’re set to start marketing like a pro, let’s begin!
The Top Online Design Tools for Social Media Marketing in 2025
Here are the best online design platforms for promoting your hotel business on social media:
- Adobe Express
Overview
Adobe Express is an online design tool that’s part of the Adobe Creative Cloud Suite. It is often cited as the simpler alternative to Photoshop, due to its more user-friendly drag-and-drop interface. With Adobe Express, users can create simple graphic designs either on the web or through the tool’s mobile app.
Features
- Hotel brochure templates
- Firefly tool for generating themed visuals
- Text translator tool for multilingual designs
Pros
- User-friendly interface
- Seamless integration with other Adobe apps
- Access to Adobe Stock elements
Cons
- Limited customization options
- Lacking in marketing tools
- Limited free features
Why we recommend it
While it’s not the most advanced software for designing travel posters, Adobe Express stands out for its ability to easily integrate with other Adobe apps. This gives the tool an edge against other competitors, making it a beginner-friendly tool worth exploring for its Adobe-exclusive features.
- VistaCreate
Overview
VistaCreate is another online design tool that offers a straightforward and clean design interface for basic social media graphics. While it doesn’t offer the same advanced features as other platforms, VistaCreate can be a good option for those looking for a simple and reliable design software.
Features
- Animated templates for dynamic graphics
- Direct posting to social media platforms
- Print-specific templates
Pros
- Clean interface
- Beginner-friendly features
- Generous free plan
Cons
- Pricier subscription tiers
- Minimal social media management features
- Limited customization tools
Why we recommend it
Although it’s a fairly straightforward design tool, VistaCreate can be a sufficient software for users looking for a simple tool with a drag-and-drop editor. While it may have fewer overall features and templates, VistaCreate can be advantageous to users who easily get overwhelmed with too many advanced features.
- Desygner
Overview
Desygner is a graphic design platform that helps users manage their brand persona through customizable and high-quality marketing templates. Similar to other design tools, Desygner also offers a drag-and-drop editor as well as access to basic AI features.
Features
- Unlimited animations
- 300+ design formats
- Resizing tool for repurposing designs
Pros
- Strong branding features
- Wide variety of export options
- Photo editing tools
Cons
- Fewer templates compared to other tools
- Limited social media management features
- Limited free version
Why we recommend it
For users in need of more customization features, Desygner may be a good option to try. Compared to more straightforward design tools like VistaCreate, Desygner provides more options for creating on-brand content for various hotel marketing materials.
- Venngage
Overview
Venngage is another online design tool that offers a wide variety of design templates as well as a drag-and-drop interface. Compared to other platforms in this list, however, Venngage focuses more on providing features for designing data-heavy visual content.
Additionally, Venngage also offers different AI-powered design tools, such as Branding Automation, which can help create marketing content.
Features
- Team Templates
- Smart Accessibility Checks
- Smart Diagrams & Mind Maps
Pros
- Excellent for designing data-heavy content
- Robust team collaboration features
- Affordable pricing plans
Cons
- Fewer templates compared to other tools
- Limited free version
- Lacking in terms of customization features
Why we recommend it
While it may have fewer templates compared to other design tools, Venngage remains a good choice for users who frequently design data-heavy visual content. In particular, Venngage stands out for its wide variety of design tools for reports, presentations, infographics, etc.
- PosterMyWall
Overview
PosterMyWall is a highly accessible content creation, social media marketing, and management tool in one convenient platform. With PosterMyWall, everyone from social media managers to hotel owners can easily craft professional-looking marketing material using the tool’s handy drag-and-drop editor.
Not only that, but PosterMyWall also offers one of the largest selections of travel poster templates in the market, making it ideal for both beginner and long-time graphic designers.
Features
- Brand Kit for storing logos, color schemes, and fonts
- AI features (image generator, caption writer, etc.)
- 1M+ customizable templates
- User-friendly drag-and-drop editor
- Content Planner for social media posting
Pros
- Easy to navigate interface
- Affordable and generous pricing plans
- All-in-one tool for content creation, marketing, and management needs
Cons
- Limited photo editing tools
Why we recommend it
PosterMyWall remains one of the most tried and tested design tools on the market due to its highly affordable yet versatile features. With PosterMyWall, users no longer need to transfer from one software to the next to achieve different marketing goals. Instead, everything from content creation to social media publishing is accessible on one convenient dashboard.
The Best Online Platforms for Travel Business Marketing: Pricing Guide
If pricing plans are one of your top priorities, we’ve got you covered. Here is a summary guide on the different pricing information of the top online design tools for travel business marketing:
| Adobe Express | VistaCreate | Desygner | Venngage | PosterMyWall | |
| Free plan available | ✅ | ✅ | ✅ | ✅ | ✅ |
| Pricing tiers (monthly) | ☑️Premium ($9.99) ☑️Teams($7.99/person) | ☑️Pro($13) | ☑️Pro+($9.95) ☑️Business($29.95) | ☑️Premium($19) ☑️Business($49) ☑️Enterprise(Starts at $499) | ☑️Premium($9.95) ☑️Premium Plus($29.95) |
| Free trial period | 30-day free trial | 14-day free trial | 14-day free trial | ❌ | 14-day free trial |
Which Online Design Tool is the Best Option for Your Marketing Needs?
If you’re still unsure about which online design tool to try out first, we’ve prepared a simple guide on the best use case scenarios for each platform:
| Tool | Use case | Recommended user |
| Adobe Express | Designs that heavily rely on high-quality stock images and assets | Individual creators and beginner designers |
| VistaCreate | Basic and straightforward social media content | Social media managers and digital marketers |
| Desygner | Balance between print and digital designs | Hotel owners in need of basic marketing content |
| Venngage | Data-heavy visual content like reports and infographics | Hotel managers and teams who often prepare reports and presentations |
| PosterMyWall | All-in-one tool for content creation, social media management, and various marketing needs for hotels and travel businesses | Beginner designers, hotel owners, and social media managers with little to no experience in need of a user-friendly and versatile tool |
Revamp Your Marketing Strategy Today
These days, marketing a hotel business can involve something as simple as posting a social media graphic on Facebook to running professional campaigns across platforms.
Regardless of how you choose to promote your business, however, leveraging an online design tool can help you control the quality of your content for a higher chance of engagement.
Whether you’re interested in designing a new breakfast menu or some new travel posters, browse through these online design tools today and see which works best for you. With the right software and a solid marketing plan, you can start promoting your hotel like a pro!
